Useful Pointers on How to Make a Catchy Logo for an Orthodontics Company
For any business to set itself apart, it should develop a unique brand. A logo is an integral part of that brand. With successful branding, a customer will immediately remember your company when they see certain images. There are now many orthodontist clinics, and each should strive to be unique in its branding. Below are the important steps you will undergo when designing a great logo for an orthodontist company.
One of the small but important things you need to get right is the font. When choosing a font, steer away from formal office fonts. Such fonts may actually chase potential customers away as they feel too impersonal. Choose an attractive and unique font that helps customers to feel welcome and at ease. You should also avoid using the very artistic and informal fonts. Such informal fonts may communicate a lack of professionalism on the company’s part. Consult the orthodontist and do some research to find the most appropriate font.
After choosing the right font, ensure you choose the right color. If the logo is for an established company, use the company colors on the logo too. When choosing colors for a new company ensure the colors are compatible with the establishment and their brand. Again, you will find many published studies that show which colors are preferred in medical institutions.
Next, you need to choose an appropriate image to go on the logo. Avoid using a tooth or teeth on the logo as that will be too generic and average. The image on the logo is actually meant to communicate a company’s values rather than its purpose. The internet is a great resource for getting new ideas, as you can find, many unique and catchy logos.
At this stage, you have all the components to make a great logo. The most important thing at this stage is to make the logo as catchy and as clear as possible. A potential customer should be able to get as much information as possible from a single glance Once the image attracts a person to the logo, the words should be legible and informative. The logo should only contain the most important information, since the rest can be put on fliers.
The last thing you need to consider is the suitability of the logo on other company properties. It will be a letterhead in all documents, business cards and even embroidered on the staff uniform. Design a logo that can be used across all platforms. In this regard, get rid of very fine details on the logo as they may be hard to replicate on small surfaces.